Brand origin

Diversity Prevails

Minimalism is the new mainstream of the present and future

In today's world, everything is interconnected, ecology blooms, value reorganization, and diversity prevails.

The impact of global, social and environmental changes is becoming more and more destructive, and a simpler, environmentally friendly and smarter life concept has become inevitable.

The minimalist lifestyle is a more humane, eco-friendly and relaxed way of life.

It has become a mainstream design style that is attracting a younger market and is becoming more and more respected in the current exhibition space.

Simple & Extravagant

Exploring the Supreme Life Aesthetics in Minimalism

The fast pace and heavy load of modern life, rational and practical minimalism are being accepted and pursued by more and more young people. Behind the minimalism is the richness after careful sorting. In order to achieve minimalism, we often need to pay more and spend more to choose.


This forward-looking aesthetic concept is applied in fashion, jewelry and architectural design Shangdu can be displayed. This is also the aesthetic resonance of Le Chen Home, which is committed to integrating the minimalist lifestyle into the design thinking.


Brand profile

Based on the perspective of new youth and new life,

Build a whole room art home that is more in line with the aesthetics of contemporary new youth, and create a unique minimalist art life for new generation consumers.

  • Practice Brand Theme

    2004-2013

    In the early days of the establishment of the brand, we continued to think, innovate and practice step by step to explore the overseas market. There were failures. There are also successes, overcoming bottlenecks, and designing thinking to create better design concepts. I believe these are necessary.

  • Design Innovation Theme

    2014-2017

    The internal force from our team and the external demand from foreign users make us work hard to contact, learn from the world's outstanding designers, and improve our design creativity and product strength. What's more, we are pleased to win the favor of more and more international family users.

  • Environmental Action

    2018-2021

    As a leader in respect of life, pursuit of health and manufacturing environment-friendly furniture, we introduced the operation standard of environmental management system, developed environment-friendly products and obtained various environmental protection certifications.

Brand Story

Albert Camus: "All maverick personalities mean strong".

In the home world, some people are leaders and some are followers. When too many people talk about dry laws, they find that fewer people really have firm thinking and faith.

Those who uphold their own ideas and are distinct and independent have become unique in the real society. Don't be afraid to be different from others. What people believe may not be right. You also go where people stand, but you become a drop in the ocean.

The leader never goes with the tide.


For us, classics can always create new sparks with new ideas at a new time and stimulate more creation of classic beauty. For the excavation and reconstruction of the classic style, Lechen Home has explored the works of Mies van der Rohe, a master of modernism architecture, and decided to follow the creative concept of "less is more" and pursue the ultimate road Go ahead firmly. Throw away the grandiose design and complex colors, and return to the minimalist stage with the classic style and creativity of the contemporary era. The minimalist is not simply nothing, but another kind of extreme being,


Lechen Home presents art and power through perfect scale and material characteristics, skillfully uses color to express the brand's mood and space tension, and dares to break through the limit and strive for perfection in technology. The distinctive personality style and unique tone of Le Chen Home are innovative in the classics, not following or imitating. For example, the contemporary youth break the rules and have their own independent personality. Under the unique style of Le Chen Home, it conveys not only personality, but also practical and artistic considerations. Return to the origin of life, transform thinking into creation, pass on life attitude with creation, and create real art and higher self.

Brand Aesthetics

The beauty of minimalist artistic conception

Beauty of multi material integration

The ultimate beauty of Art